Founded in 2013 by award-wining blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide and isn't showing any signs of slowing down. Let us introduce you to the Icy Nude Faux Filler Lip Gloss (3.9ml), a hydrating formula that does exactly as it says: delivers a juicy, fuller-looking pout, without the tingling sensation.