Want the London look? Stay Matte Liquid Lip Colour is a liquid lipstick with high-intensity colour, velvety matte finish, and a long-lasting, comfortable wear. Boldness that stays on up to 12HR . Stay Matte delivers full coverage in one stroke thats kiss-proof, touch-proof, and waterproof while also being unbeliveably comfortable and lightweight. is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.