Max Factor Lipfinity Lip Colour is the original, reinvented long wear lip product, offering 2 steps to lastingly luscious lips. It is the perfect way to make a lasting impression. Lipfinity Lip Colour - hot, must-have shades that last all day. Make a statement with rich colour that stays put for up to 24 hours. formula lip gloss and a lipstick balm give a multi-dimensional colour and shine that lasts up to 24 hours. Now with a new applicator for a true, bold colour that stays put all day. Make-up Artist Tips2 Steps: 1) Apply Lipfinity Lip Colour to clean, dry lips. First, line your lips using the Lipfinity applicator. Then turn the applicator over and fill in your lips. Wait for one minute for the colour to dry, and then 2) apply the moisturising balm which gives a smooth finish with luscious shine. Reapply the balm topcoat regularly throughout the day.